Domain Name Research & Its Branding Importance

Once you decide to take your business to the Internet, one of the trickiest jobs you will have is deciding on a domain name for your website. This is also one of the most important jobs you will do early on with your website.

Here are some of the things you should research when deciding on your domain name to make sure it fits your company:

Brand Name

First off, you want your domain name to connect with your brand name. This helps to establish and reaffirm the brand itself with your customer base. If your domain name is an exact match with your brand name, then it will be easier for people to find you online.

What makes more a good brand? It has to be unique and clear, but also short and catchy. If you have a hard time pronouncing the domain name and have to spell out a long domain with lots of punctuation, it’s going to bog you down when you try to use word-of-mouth to get people to remember your site.

Search For It

Before you choose a brand, search for it online and see what else pops up. If you have anything remotely close to a popular brand name in your domain name, chances are your website won't even show up on the first-page search results when you Google it.

Also, make sure that there aren’t any unsavory connotations to the brand name you’re considering; you wouldn’t want your brand to show up in search results with adult websites, for example, or any other questionable themes.


It’s important to include a keyword in your domain name for SEO purposes. But be careful of overdoing this as Google is now penalizing websites that are considered low-quality even though they have EMDs (exact match domains).

Regardless of what domain name you choose, it should ultimately be memorable and able to convey your business in just a few words. Once you take the time to do your research and see what is already out there, you can begin to craft your domain name and incorporate it into your marketing plan.

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