Are You Launching a Newsletter? How to Choose the Right Email Marketing Service

People now realize that businesses can live or die based on their emails: if an employee isn’t checking them, business can suffer.  And, if the company isn’t communicating with potential or existing customers, then business will fail to grow.

That’s why, if you are interested in launching a digital newsletter for your business, it is important to choose the right email marketing service.

Here’s how to use the right email marketing service to your benefit in order to build a successful campaign:

Know Your Customers: Focus On Helpful Content

First, you must realize that email marketing through newsletters and the like actually works.  In fact, companies that send automated emails are 133% more likely to send relevant messages that correspond with a customer’s purchase cycle.

In other words, please don’t think for one second that email campaigns won’t work and that a newsletter is not going to be useful.   In order to do this, though, you don’t just send out random emails.  Instead, you need to focus on your clients in an intimate manner by giving them helpful content that speaks to them personally.

CRM Integration

If you are trying to find an email marketing service, you should first look at how well the service integrates with your Customer Relationship Management Software (CRM).  This will update your customer list and allow automatic emails to be generated.

In addition, it will give you quality data that you can use for future campaigns such as how many of your emails were opened and how many generated “click-throughs” where the reader went on to visit your website.  In this way, you can make decisions about future campaigns.

Flexibility for PCs and Smart Phones

Another consideration is to know how flexible the email service is.  Most people today use a variety of electronic devices and apps to read emails.  Not everyone uses a computer, but instead they may pick up a smartphone or tablet.  So your email service has to be flexible enough to send out emails that can be read clearly across a variety of devices.

Volume Mailings

Finally, you also want a service that can handle the sheer volume of emails and their responses and data.  If you are just sending out a few emails, you can do this with your regular email.  But a service is the best bet if you want to send out thousands of emails all at once.

There are a lot of email services out there, so it is best to do your research to find the one that is best for you.  By looking at what services you need and how the email marketing platform can best integrate with your company, you can go far and be successful with this kind of marketing plan.

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