Speed is king when it comes to browsing the internet. In order to ensure that your website does not suffer from being sluggish it is important that your server has a fast response time. The chance of a user leaving your website increases as the load time does, which is a major problem.
However, there are some ways to can help your server respond faster, making your website faster, and in turn, making people stay longer.
- The first thing you should do is simply checking your hosting. Is your host providing a response time that is acceptable? Obviously the lower the number the better, but you should be aiming for a load time of 2 seconds or less. If your host is not providing this the next item can help you reduce that load time.
- Next up is optimization. As you build a website and continue to grow it, chances are you will be adding more media such as pictures or videos. One way to help your server out is to optimize your images. By doing this you are reducing your page size, therefore, reducing the load time. Some ways you can do this is by reducing the file size of your image, choosing the right file type, and choosing the correct dimensions. Media isn’t the only aspect that you can optimize, however.
- Another tip that can help you out is to optimize your actual server. When first choosing a web host you will need to set up your server. Choosing the default settings, while easiest, can actually have a negative effect on your site. But, if you choose to set it up manually you can turn what was a negative effect into a positive one. There is no right way to do this as all servers are different, but there are many resources that can help you out with this.
If these three changes to not help with your server response time, it might be time to look for a new host. Changing hosts can be difficult and may take time, but the end result will be worth it.
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